Who cares what you believe?

Here’s something I’ve noticed a lot lately: Much of the literature around organizational culture has a heavy emphasis on the importance of articulating the values and beliefs that define a company’s culture. The thinking is that if you can clearly articulate the core principles that are truly central to who you are, then you can drive greater organizational alignment. It sounds pretty smart, but does it really work? I’m not so sure.  What’s the impact? I have to admit that I’m a bit of a contrarian on this point. To be clear, there’s nothing wrong, and in fact, there’s a …